SRAM is a Chicago-based manufacturer of innovative bicycle components founded in September of 1987, with the invention of its first product, Grip Shift®. Throughout its 35-year history, SRAM has focused on its product development innovation expertise in all bicycling disciplines. SRAM has also acquired some of bicycling’s most exciting brands. With 4000- plus employees, offices, and manufacturing in 16 countries, SRAM and its brands RockShox®, TRUVATIV®, Zipp®, Quarq®, TIME®, Hammerhead®, and Velocio is one of the largest manufacturers of bike parts in the world.
SRAM was founded on a single product in 1987 and introduced the Grip Shift (or twist shift) shifter to the road bike market in 1988. In 1991 that technology was adapted for mountain bikes, and SRAM quickly grew.
SRAM's story begins In early 1987 with founder Stan Day training for and racing in triathlons. Stan was convinced there was a better way to shift and found that reaching for the downtube to shift gears was awkward and inefficient. "Why couldn't you put the shifter on the handlebar?" he asked. "You rotate a grip, and the gear changes."
Stan enlisted a group of like-minded entrepreneurs and cyclists to bring the product to market, and they went to work. They rented a slice of a 100-year-old brick warehouse on Chicago's west side. The masonry was so porous that snow piled up inside, and tea leaves periodically rained down from the rafters, courtesy of a previous tenant. But it was home-sweet-home as they raced to debut at the Long Beach bike show in January 1988.
Pressed to develop a company name as the Long Beach show approached, they combined several of the founders' initials and came up with SRAM. Upon arriving at the show, they opened the catalog to find that the organizers had mistakenly inserted an extra letter; they were welcomed to the industry as SCRAM.
Initially manufactured just down the street from SRAM's current Fulton Market global headquarters, Grip Shift was originally designed for road applications and eventually modified for triathlon and MTB, which began the company's transition into one of the largest bike component suppliers in the world.